<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>Microcast Communications</title>
	<atom:link href="http://microcast.wordpress.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://microcast.wordpress.com</link>
	<description>Not Broadcast. Not Narrowcast. Microcast (TM)</description>
	<lastBuildDate>Thu, 03 Jan 2008 00:18:15 +0000</lastBuildDate>
	<generator>http://wordpress.com/</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<cloud domain='microcast.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://www.gravatar.com/blavatar/25872655445cb3db8afc4f8b3bb503ca?s=96&#038;d=http://s.wordpress.com/i/buttonw-com.png</url>
		<title>Microcast Communications</title>
		<link>http://microcast.wordpress.com</link>
	</image>
			<item>
		<title>Five Secrets to Corporate Blogging Success</title>
		<link>http://microcast.wordpress.com/2007/12/18/five-secrets-to-corporate-blogging-success/</link>
		<comments>http://microcast.wordpress.com/2007/12/18/five-secrets-to-corporate-blogging-success/#comments</comments>
		<pubDate>Tue, 18 Dec 2007 03:50:58 +0000</pubDate>
		<dc:creator>joepan</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Corporate Blogs]]></category>
		<category><![CDATA[Direct2Dell]]></category>
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">http://microcast.wordpress.com/2007/12/18/five-secrets-to-corporate-blogging-success/</guid>
		<description><![CDATA[Posted by Joe Panettieri

During a recent marketing summit hosted by Cisco in Miami, I was inundated with questions about corporate blogging. How do you set one up? What are some common mistakes to avoid? Who from within a business should write for the corporate blog? There were plenty of valid questions.
Books like &#8220;Strategies and Tools [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=microcast.wordpress.com&blog=1122187&post=94&subd=microcast&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://microcast.wordpress.com/2007/12/18/five-secrets-to-corporate-blogging-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/eb11442d1ae13cb5e8ecbf4c674b5130?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">joepan</media:title>
		</media:content>

		<media:content url="http://microcast.files.wordpress.com/2007/12/corpblog.thumbnail.gif" medium="image">
			<media:title type="html">Strategies and Tools for Corporate Blogging</media:title>
		</media:content>
	</item>
		<item>
		<title>What Makes Bloggers Tick?</title>
		<link>http://microcast.wordpress.com/2007/11/26/what-makes-bloggers-tick/</link>
		<comments>http://microcast.wordpress.com/2007/11/26/what-makes-bloggers-tick/#comments</comments>
		<pubDate>Mon, 26 Nov 2007 20:20:50 +0000</pubDate>
		<dc:creator>Len Sandy</dc:creator>
				<category><![CDATA[All About Microsoft]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogging Heroes]]></category>

		<guid isPermaLink="false">http://microcast.wordpress.com/2007/11/26/what-makes-bloggers-tick/</guid>
		<description><![CDATA[Posted by Joe Panettieri

When technology vendors are preparing to launch their own corporate blogs, they tend to ask me the same questions over and over again: (1) &#8220;What does it take to blog full-time?&#8221; &#8230; (2) &#8220;What makes a good blogger tick?&#8221; &#8230; (3) &#8220;Will you blog for us?&#8221; My quick answers: (1) A patient [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=microcast.wordpress.com&blog=1122187&post=92&subd=microcast&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://microcast.wordpress.com/2007/11/26/what-makes-bloggers-tick/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0122510f2c03536aec555a4fc3040feb?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Lenny</media:title>
		</media:content>

		<media:content url="http://microcast.files.wordpress.com/2007/11/bloggingheroes.jpg" medium="image">
			<media:title type="html">Blogging Heroes</media:title>
		</media:content>
	</item>
		<item>
		<title>Bring Video to Your Web Site &#8212; for $150</title>
		<link>http://microcast.wordpress.com/2007/11/12/bring-video-to-your-web-site-for-150/</link>
		<comments>http://microcast.wordpress.com/2007/11/12/bring-video-to-your-web-site-for-150/#comments</comments>
		<pubDate>Mon, 12 Nov 2007 16:50:50 +0000</pubDate>
		<dc:creator>Len Sandy</dc:creator>
				<category><![CDATA[Flip]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://microcast.wordpress.com/2007/11/12/bring-video-to-your-web-site-for-150/</guid>
		<description><![CDATA[Posted by Joe Panettieri
No Web 2.0 initiative is complete without video. Yes, Microcast uses video from time to time across our media sites (MuniWireless.com and TechIQmag.com).  But since I blog frequently while traveling, I began to wonder: Is there a low-cost video camera that I could use at conferences and IT events? Also, could [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=microcast.wordpress.com&blog=1122187&post=90&subd=microcast&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://microcast.wordpress.com/2007/11/12/bring-video-to-your-web-site-for-150/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0122510f2c03536aec555a4fc3040feb?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Lenny</media:title>
		</media:content>

		<media:content url="http://microcast.files.wordpress.com/2007/11/camera_ultra_orange_open.thumbnail.jpg" medium="image">
			<media:title type="html">camera_ultra_orange_open.jpg</media:title>
		</media:content>
	</item>
		<item>
		<title>Breathe Life Into &#8220;Dead&#8221; IT Markets</title>
		<link>http://microcast.wordpress.com/2007/10/31/breathe-life-into-dead-it-markets/</link>
		<comments>http://microcast.wordpress.com/2007/10/31/breathe-life-into-dead-it-markets/#comments</comments>
		<pubDate>Wed, 31 Oct 2007 19:30:57 +0000</pubDate>
		<dc:creator>Len Sandy</dc:creator>
				<category><![CDATA[MuniWireless]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Microcast]]></category>
		<category><![CDATA[Mike Perkowski]]></category>
		<category><![CDATA[Municipal Wireless]]></category>

		<guid isPermaLink="false">http://microcast.wordpress.com/2007/10/31/breathe-life-into-dead-it-markets/</guid>
		<description><![CDATA[Posted by Joe Panettieri
Want to jump-start interest in one of your products or services? One way to do so is to publish some research that educates bloggers, traditional journalists, partners and potential customers about your target industry.
Consider our recent experience in the MuniWireless market. A few weeks back, much of the mainstream business press buried [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=microcast.wordpress.com&blog=1122187&post=89&subd=microcast&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://microcast.wordpress.com/2007/10/31/breathe-life-into-dead-it-markets/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0122510f2c03536aec555a4fc3040feb?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Lenny</media:title>
		</media:content>
	</item>
		<item>
		<title>Dominate Press Headlines &#8230; Without A Press Release</title>
		<link>http://microcast.wordpress.com/2007/10/09/dominate-press-headlines-without-a-press-release/</link>
		<comments>http://microcast.wordpress.com/2007/10/09/dominate-press-headlines-without-a-press-release/#comments</comments>
		<pubDate>Tue, 09 Oct 2007 17:36:01 +0000</pubDate>
		<dc:creator>Len Sandy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[Autotask]]></category>
		<category><![CDATA[Cisco Systems]]></category>
		<category><![CDATA[Harry Potter]]></category>
		<category><![CDATA[Kaseya]]></category>
		<category><![CDATA[Universal Studios Orlando]]></category>

		<guid isPermaLink="false">http://microcast.wordpress.com/2007/10/09/dominate-press-headlines-without-a-press-release/</guid>
		<description><![CDATA[Posted by Joe Panettieri
Imagine generating worldwide headlines, driving 1.5 million visits to your Web site (in a matter of hours) and creating a media frenzy &#8212; without hosting a press conference, issuing a press release, or sending any story pitches to the media. Cynthia Gordon, VP Of New Media Partnerships at Universal Orlando Resort, did [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=microcast.wordpress.com&blog=1122187&post=86&subd=microcast&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://microcast.wordpress.com/2007/10/09/dominate-press-headlines-without-a-press-release/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0122510f2c03536aec555a4fc3040feb?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Lenny</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/ogAeQ1DbX6U/2.jpg" medium="image" />
	</item>
		<item>
		<title>Leaping From Web 2.0 to Paper</title>
		<link>http://microcast.wordpress.com/2007/10/03/leaping-from-web-20-to-paper/</link>
		<comments>http://microcast.wordpress.com/2007/10/03/leaping-from-web-20-to-paper/#comments</comments>
		<pubDate>Wed, 03 Oct 2007 00:45:05 +0000</pubDate>
		<dc:creator>Len Sandy</dc:creator>
				<category><![CDATA[Money Magazine]]></category>
		<category><![CDATA[Publishing]]></category>
		<category><![CDATA[TechIQ]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://microcast.wordpress.com/2007/10/03/leaping-from-web-20-to-paper/</guid>
		<description><![CDATA[
Posted by Joe Panettieri
I&#8217;ve spent the last few weeks immersed in Web 2.0 technologies, social networks, RSS feeds &#8230; and the list goes on. We continue to build out our digital businesses. But during three key moments today, I rediscovered my love for magazines. First, I thumbed through a custom magazine we recently produced CompTIA, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=microcast.wordpress.com&blog=1122187&post=73&subd=microcast&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://microcast.wordpress.com/2007/10/03/leaping-from-web-20-to-paper/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0122510f2c03536aec555a4fc3040feb?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Lenny</media:title>
		</media:content>

		<media:content url="http://microcast.files.wordpress.com/2007/10/comptia_cover.jpg" medium="image">
			<media:title type="html">comptia_cover.jpg</media:title>
		</media:content>
	</item>
		<item>
		<title>The New Rules of Marketing and PR</title>
		<link>http://microcast.wordpress.com/2007/09/12/the-new-rules-of-marketing-and-pr/</link>
		<comments>http://microcast.wordpress.com/2007/09/12/the-new-rules-of-marketing-and-pr/#comments</comments>
		<pubDate>Wed, 12 Sep 2007 08:34:06 +0000</pubDate>
		<dc:creator>Len Sandy</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[New Rules of Marketing and PR]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[conferences]]></category>

		<guid isPermaLink="false">http://microcast.wordpress.com/2007/09/12/the-new-rules-of-marketing-and-pr/</guid>
		<description><![CDATA[
Posted by Joe Panettieri
Greetings from Dublin, Ireland, where I&#8217;m covering a Cisco partner event. During the flight here I read a few more chapters of a rather compelling book, &#8220;The New Rules of Marketing and PR.&#8221; It should be required reading for everyone in high-tech media &#8212; from editors to reporters to PR to marketing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=microcast.wordpress.com&blog=1122187&post=67&subd=microcast&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://microcast.wordpress.com/2007/09/12/the-new-rules-of-marketing-and-pr/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0122510f2c03536aec555a4fc3040feb?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Lenny</media:title>
		</media:content>

		<media:content url="http://microcast.files.wordpress.com/2007/10/images1.jpg" medium="image">
			<media:title type="html">images1.jpg</media:title>
		</media:content>
	</item>
		<item>
		<title>Never Forget</title>
		<link>http://microcast.wordpress.com/2007/09/11/never-forget/</link>
		<comments>http://microcast.wordpress.com/2007/09/11/never-forget/#comments</comments>
		<pubDate>Tue, 11 Sep 2007 17:57:51 +0000</pubDate>
		<dc:creator>Len Sandy</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://microcast.wordpress.com/2007/09/11/never-forget/</guid>
		<description><![CDATA[Posted by Joe Panettieri
As the sun was rising this morning, my flight was on final descent for Dublin, Ireland. Although I slept most of the flight, it was impossible not to think of those lost on 9-11-2001. When I booked this flight from New York, I purposely chose a Sept. 10 (rather than Sept. 11) [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=microcast.wordpress.com&blog=1122187&post=66&subd=microcast&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://microcast.wordpress.com/2007/09/11/never-forget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0122510f2c03536aec555a4fc3040feb?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">Lenny</media:title>
		</media:content>
	</item>
		<item>
		<title>Remembering&#8230;.The Bell System</title>
		<link>http://microcast.wordpress.com/2007/09/10/rememberingthe-bell-system/</link>
		<comments>http://microcast.wordpress.com/2007/09/10/rememberingthe-bell-system/#comments</comments>
		<pubDate>Mon, 10 Sep 2007 12:15:22 +0000</pubDate>
		<dc:creator>mikeperkowski</dc:creator>
				<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Divestiture]]></category>
		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://microcast.wordpress.com/2007/09/10/rememberingthe-bell-system/</guid>
		<description><![CDATA[Posted by Mike Perkowski
I never thought I&#8217;d get inspiration for a blog entry when I went to the gym yesterday, but an innovative t-shirt caught my eye &#8212; and reminded me of life before, and after, &#8220;Divestiture.&#8221;
For those of you above a certain age, you&#8217;ll remember Divestiture (perhaps not fondly). For the rest of you, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=microcast.wordpress.com&blog=1122187&post=65&subd=microcast&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://microcast.wordpress.com/2007/09/10/rememberingthe-bell-system/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b7d6caac5935fe3b81529965bac0be2b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mikeperkowski</media:title>
		</media:content>
	</item>
		<item>
		<title>The Best Killer Web App</title>
		<link>http://microcast.wordpress.com/2007/09/06/the-best-killer-web-app/</link>
		<comments>http://microcast.wordpress.com/2007/09/06/the-best-killer-web-app/#comments</comments>
		<pubDate>Thu, 06 Sep 2007 01:52:46 +0000</pubDate>
		<dc:creator>mikeperkowski</dc:creator>
				<category><![CDATA[Broadband]]></category>
		<category><![CDATA[CBS Sportsline]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[fantasy football]]></category>

		<guid isPermaLink="false">http://microcast.wordpress.com/2007/09/06/the-best-killer-web-app/</guid>
		<description><![CDATA[Posted by Mike Perkowski
In the mid-90s, it was Web browsing. By 2000, it was CRM. More recently, it was managed services. But I&#8217;m here to say, without reservation, that the number-one application for the Web today is&#8230;&#8230;Fantasy Football.
For those who think that Fantasy Football is nothing more than the most vivid example of men failing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=microcast.wordpress.com&blog=1122187&post=63&subd=microcast&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://microcast.wordpress.com/2007/09/06/the-best-killer-web-app/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/b7d6caac5935fe3b81529965bac0be2b?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">mikeperkowski</media:title>
		</media:content>
	</item>
	</channel>
</rss>