Five Secrets to Corporate Blogging Success

Posted by Joe Panettieri

During a recent marketing summit hosted by Cisco in Miami, I was inundated with questions about corporate blogging. How do you set one up? What are some common mistakes to avoid? Who from within a business should write for the corporate blog? There were plenty of valid questions.

Books like “Strategies and Tools for Corporate Blogging” (by John Cass) provide several tips for aspiring corporate bloggers. But reading a book on blogging is like scanning a driver’s manual. Ultimately, you need to get behind the wheel and practice. So too with corporate blogging. Here are five steps to getting started, based on my own experience:

What Makes Bloggers Tick?

Posted by Joe Panettieri

When technology vendors are preparing to launch their own corporate blogs, they tend to ask me the same questions over and over again: (1) “What does it take to blog full-time?” … (2) “What makes a good blogger tick?” … (3) “Will you blog for us?” My quick answers: (1) A patient spouse, (2) lots of coffee (3) every blogger has his or her price.

I have plenty of additional thoughts to share. But if you want a more complete view of the blogging craft, check out Blogging Heroes, a new book that includes interviews with 30 of the world’s most popular bloggers. I first read about Blogging Heroes while glancing at Mary Jo Foley’s All About Microsoft blog. Foley is featured in the book, along with 29 other bloggers from a range of backgrounds beyond the IT field.