Posted by Joe Panettieri
When technology vendors are preparing to launch their own corporate blogs, they tend to ask me the same questions over and over again: (1) “What does it take to blog full-time?” … (2) “What makes a good blogger tick?” … (3) “Will you blog for us?” My quick answers: (1) A patient spouse, (2) lots of coffee (3) every blogger has his or her price.
I have plenty of additional thoughts to share. But if you want a more complete view of the blogging craft, check out Blogging Heroes, a new book that includes interviews with 30 of the world’s most popular bloggers. I first read about Blogging Heroes while glancing at Mary Jo Foley’s All About Microsoft blog. Foley is featured in the book, along with 29 other bloggers from a range of backgrounds beyond the IT field.
