Posted by Joe Panettieri
FaceBook. MySpace. LinkedIn. You know about the big social networks. But Microcast has a slightly different view of the world. Our tagline — “Not Broadcast. Not Narrowcast. Microcast.” — describes our focus on building very targeted communities across blogs, conferences and integrated media (examples: MuniWireless and TechIQ). Now we’re experimenting with very targeted social networks.
But where to start? During a lunch conversation in mid-August, Al Perlman and I were talking about all the tech editors who have been moving around the industry lately — due to company sales, the transition from print to digital, layoffs, etc. Fact is, we had lost touch with dozens of friends from our days at Ziff Davis and CMP.
That’s when we stumbled upon an idea. A big idea. Read the rest of this entry »


